Is Music Streaming a problem for Radio?
Because, everyday I read about another new music streaming service…
Spotify, Pandora, Google Play, Sony Music Unlimited, Napster, iTunes Radio, Mixloud, Rdio, Deezer, Xbox music, Soundcloud, Grooveshark, Slacker radio, Tune In radio, My Space, Beats music and now Samsungs Milk Music…
Listener hours for Pandora during February reached 1.51 billion, an increase of 9% from 1.38 billion during the same period last year.
The internet radio service’s share of total US radio listening for the month was 8.91%, up from 8.25% at the same time last year.
Active listeners stood at 75.3 million, an increase of 11% from 67.7 million during February 2013.
Is localism going to be enough to save radio?
So many questions facing Radio
If we all play the same music, what is our point of difference?
Personalities are key, but if everyone now feels they are a personality in their own social world, how does radio find the personality that everyone likes ?
One thing is for sure, you cannot just bury your head in the sand and believe it will all be ok for radio, its a streaming listerners war out there ..its time for some action in the radio world..