So the numbers are in and we now know how many users have withdrawn from the free trial of Apple Music.
Apple Music is currently entertaining 6.5m paying subscribers, according to Apple CEO Tim Cook.
That’s 200,000 more than Deezer’s total subscriber base of 6.3m (although around half of those are inactive), but 13.5m behind Spotify’s official paying subs tally of 20m.
Apple’s Eddy Cue announced back in August that 11m people had signed up to Apple’s three-month free trial during its opening quarter on the market, which kicked off on June 30.
According to Cook’s latest figures, that means around 40% of these people have since left the service after their trial expired (and, conversely, that around 60% have stayed the course).
Another 8.5m people are currently trying out Apple Music’s three-month taster, according to Cook.
So still early days, what about the subscribers who haven’t turned off the automatic subscription, will that change the numbers?