Spotify has confirmed the appointment of George Ergatoudis in the newly-created position of Head of Content Programming for the UK.
In his new role at Spotify, based in London, George Ergatoudis will be responsible for leading Spotify’s in-house music curation strategy and content programming for the UK.
Ergatoudis joins Spotify from the BBC where he was most recently Head of Music for BBC Radio 1 and 1Xtra.
He takes up his new position in March.
This is the second huge move from a BBC radio exec into a streaming service this year.
In February, presenter Zane Lowe jumped ship to become the face of Apple Music’s Beats 1 station.