Spotify and Starbucks have started rolling out their official partnership in 7,500 of the coffee chain’s stores in the US – and, in a limited way, the duo are trying to pinch users from Shazam.
Customers looking to identify music playing overhead in Starbucks stores may usually reach for Shazam and its smart technology. But now there’s an alternative.
As you can see in the video below, the official Starbucks app will tell users what track is playing in any of the chain’s outlets at any one time.
It’s able to do so because those same outlets will be playing music from a playlist hooked up to Spotify’s centralised database.
These customers can then save these Starbucks-curated songs to a playlist on… you’ve guessed it, Spotify.
Starbucks says it has 10 million My Starbucks Rewards loyalty members in the US alone.